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YouTube Creator Program Hits 2M Users, Eyes Metaverse, Blockchain, NFT

In 2022, YouTube plans to roll out a lot of new features, tools, and products for its creators, viewers, and partners. Some of these features will be based on the metaverse, blockchain, and non-fungible tokens (NFTs), and they’ll look at how these can be used to get more people to use the platform.

This is what Mohan says: The platform is now considering how to make viewing its content more immersive. This could involve more integration with metaverse functions, he says.

People who make videos on YouTube can join YouTube’s Partner Program, which lets them make money by using the platform. It reached 2 million people in 2021, Mohan said.

“The first area in which you can expect to see an impact is gaming, where we’ll work to bring more interactions to games and make them feel more alive. It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers,” he said in a recent blog post.

Even more, Mohan thinks that the Google-owned firm could get more involved in the field of blockchain and NFTs, taking advantage of the Web 3.0 decentralisation that makes this possible.

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” the CPO said.

Examples: Mohan said that through YouTube, fans could get unique videos from their favourite creators. They could also get photos, art, and other products from them.

“There’s a lot to consider in making sure we approach these new technologies responsibly, but we think there’s incredible potential as well,” Mohan concluded.

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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