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The Sandbox Metaverse reaches 2 million users and begins a K-Pop partnership

There are 200 tasks that players may accomplish for a chance to win an Alpha Pass NFT, which can be valued up to 1,000 SAND at current pricing, which is around $3,000.

During the play-to-earn season 2 alpha launch, the Sandbox metaverse game, owned by NFT investment behemoth Animoca Brands, topped 2 million registered users.

The crypto game, which is backed by NFTs and its native SAND coin, has been in development for nearly four years, and the latest glimpse into the game comes only a few months after its much-anticipated season 1 alpha launch in late November.

Season 2 went up earlier today, and users can now freely explore 35 various virtual experiences, including a first glimpse into the “Snoopverse,” which was created in collaboration with popular artist and new-found NFT proponent Snoop Dogg.

Players can complete 200 quests for a chance to win an Alpha Pass NFT, which can be valued up to 1,000 SAND at current pricing, or around $3,000 in game currency.

3The Sandbox intends to roll out the project in stages going forward, and a DAO that will allow SAND, virtual land, and avatars holders voting privileges will be launched next quarter, according to the platform’s strategy for 2022.

A crucial reason for The Sandbox’s robust user base in its alpha is the company’s lengthy list of prominent partnerships, including Warner Music, The Walking Dead, Snoop Dogg, and Deadmau5, to name a few.

The price of SAND has dropped 5% in the last 24 hours to trade at $3.05. It looks that the anticipation for the season 2 alpha debut hasn’t yet impacted the rising price activity. It’s also down more than 24% in the last 30 days and almost 64% from its all-time high three months ago.

In terms of NFTs, the floor price of The Sandbox’s virtual land plots has dropped 8% in the last week to 2.97 Ether (ETH), which is currently worth around $8,100.

On March 2, The Sandbox announced a collaboration with Cube Entertainment to create tokenized materials for the game, which will feature Korean culture such as K-Pop.

As part of the announcement, The Sandbox COO and Co-Founder Sebastien Borget said, “Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands.”


Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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