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Tezos is Man United’s official Web3 and training kit partner

Tezos would assist Manchester United in creating a metaverse-based fan-centered ecosystem.

Manchester United, one of the world’s oldest soccer clubs, has announced that Tezos, a blockchain company, will be the official training kit and technology partner.

The soccer club wants to educate its followers to decentralised Web3 technology, which is gaining traction among mainstream businesses and brands. The players will wear the new shirt for the first time against Southampton on Saturday.

Man United’s previous sponsorship deal with AON terminated last month, and Tezos will pay a premium of 33% on top of the $27 million annual deal. Tezos will assist the soccer club in gaining more exposure to Web3 technology and may play a vital part in the development of digital fan items and collectibles in the near future.

A large number of global sports brands are experimenting with blockchain and Web3-based technology, as well as new ways to link sports clubs and fans. Man United wants to create a fan environment that will be built on the Tezos blockchain’s metaverse concept and will provide fans with individualised experiences. The platform will employ Tezos’ native coin.

Manchester United’s CEO of Alliances & Partnerships, Victoria Timpson, said:

“This is a highly exciting relationship for Manchester United because it links us with one of the most advanced, stable, and long-lasting blockchains in an area of technology that has the potential to truly revolutionise the way everyone, including the Club and our fans, interacts.”

Tezos, a proof-of-stake (PoS) blockchain, has become the latest in a long line of blockchain companies to sign mainstream sponsorship arrangements. Tezos had previously inked sponsorship deals with McLaren Racing of Formula One and the New York Mets of Major League Baseball.


Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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