Gen.G Esports has partnered with Bithumb exchange.
The crypto exchange will sponsor Gen.G’s sports team events.
On January 26, Gen.G, a global esports organization, announced its new partnership with Bithumb, a South Korean cryptocurrency exchange. Through Twitter, Gen.G told its fans that they will be waiting for new opportunities thanks to the partnership. The major esports organization that connects the US and Asia, disclosed that Bithumb intends to bring new experiences to fans through the sponsorship of various Gen.G teams.
Based on the partnership, Gen.G and Bithumb will work on various strategic collaborations, such as promoting joint marketing activities and providing creative and innovative experiences that bridge the growing crypto and esports industries. The partnership will see Bithumb sponsoring Gen.G’s Overwatch and PUBG teams.
Additionally, Bithumb joins Gen.G’s list of partners such as Monster Energy, ROCCAT, SIDIZ gaming chairs, LG Ultragear and PUMA.
Martin Kim, the Chief Revenue Officer of Gen.G, said: “Gen.G has been leading the growth of the esports and gaming industries by collaborating with diverse and non-endemic brands. The Web 3.0 wave has reached all sports, both esports and traditional, but there’s still much work to be done to get it right. We needed to find a partner who understood this space and could help us navigate the blockchain landscape, so we are thrilled to partner with an industry leader like Bithumb.”
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.