The NFT marketplace will provide services to a diverse range of clients, including museums and family offices, as well as large corporations, brands, and others.
“As institutional players [and] high-net-worth individuals become interested in the [NFT] market,” said Co-founder Duncan Cock Foster, “they’ll need people who can give them quality advice.”
Nifty Gateway will provide clients with advice on topics such as onboarding, private sales, off-market acquisitions, collection development, and market intelligence.
Museums, funds, family offices, corporations, and large brands now have something in common: the ability to participate in Nifty Gateway’s NFT Advisory Program.
The NFT (non-fungible token) marketplace is introducing a new service for institutional clients looking for advice on their collectible crypto investments.
“As institutional players [and] high-net-worth individuals become interested in the market,” said Duncan Cock Foster, co-founder of Nifty Gateway, in an interview.
Clients will benefit from onboarding, private sales, off-market acquisitions, market intelligence and insights, and global support. It is currently free of charge.
“If you look at how the traditional art market developed, it’s always been a market that people find difficult to understand,” Cock Foster said. “There are a number of prominent art advisors in the traditional [art] world, so I believe this is an unavoidable aspect of NFT development.”
In November 2019, cryptocurrency exchange Gemini acquired Nifty Gateway, which was co-founded by twin brothers Duncan and Griffin Cock Foster.
The marketplace distinguishes itself from competitors OpenSea and LooksRare by allowing users to purchase digital collectibles in US dollars rather than only cryptocurrencies such as ether.
“We believe that both real-world and digital collectibles will migrate onto blockchains in the form of [NFTs],” Gemini co-founder Tyler Winklevoss said in a statement about the acquisition.
Tara Harris, Nifty Gateway’s director of collector services, stated that the company has a “very aggressive hiring plan” to expand its NFT advisory board.
According to Harris, the program isn’t “necessarily an exclusive club” or a “gated community.” Rather, the new service is meant to help Nifty Gateway achieve its goal of onboarding 1 billion people into the nascent NFT space.
“This is really our way of bringing in bigger players to continue to drive growth and access in this marketplace and scale out that access to more and more people through institutional players,” Harris explained. “We’re really here to provide people with thoughtful access and a starting point.”
Nifty Gateway’s announcement follows Mastercard’s Feb. 15 announcement that it would expand its consulting efforts to “NFT strategy development” for clients.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.