Naomi Osaka promoted the crypto exchange with celebrities such as seven-time Super Bowl champion Tom Brady, Brazilian supermodel Gisele Bündchen, and NBA star Stephen Curry.
Naomi Osaka, a former world number one tennis player, has become the latest sports and entertainment personality to support crypto exchange FTX.
FTX announced on Monday that Osaka will get an undisclosed quantity of bitcoin in exchange for her endorsement, as well as an equity position in the exchange. The tennis player will be a part of a “long-term collaboration” with the crypto exchange focused at encouraging women into the area, according to the crypto exchange.
“We’ve heard statistics on how few women are involved in crypto by comparison, which reflects the imbalance we find in other financial industries,” Osaka said. “Cryptocurrencies were created with the intention of being accessible to everyone and removing entrance barriers.”
— NaomiOsaka大坂なおみ (@naomiosaka) March 21, 2022
Osaka joins the likes of seven-time Super Bowl champion Tom Brady, Brazilian supermodel Gisele Bündchen, and NBA star Stephen Curry as an FTX ambassador. She will “creatively direct and produce content” aimed at a global audience, according to the exchange, and will wear the FTX logo throughout her competition at the Miami Open, which starts on March 21.
Following FTX founder and CEO Sam Bankman-declaration Fried’s during Australian Blockchain Week that the exchange would create an Australian arm, the announcement was made. At the same ceremony, local Senator Andrew Bragg announced that he will introduce laws covering crypto custody, taxation, and DAO operations.
Osaka, who was previously ranked No. 1 in singles by the Women’s Tennis Association, is no stranger to the sport. In August 2021, she and her sister Mari created a nonfungible token collection, which sold for over $600,000. The tennis player has expressed interest in cryptocurrencies such as Dogecoin (DOGE), implying that token ventures may “pop up.”
As the crypto field evolves, many celebrities, including famous sports personalities and movie and television stars, have become the faces of crypto companies. Actor Matt Damon famously promoted Crypto.com in a commercial that aired in October 2021 and was derided by shows including South Park and The Late Show with Stephen Colbert.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.