MTN, a South African mobile network operator, has purchased metaverse land

MTN, the South African mobile network operator, recently established itself as one of the first firms to enter the metaverse by purchasing 144 plots of digital land in the virtual world Ubuntuland for an undisclosed sum.

MTN’s goal is to ‘Amplify Consumers’ Digital Experiences.’

According to a source, MTN, South Africa’s mobile network operator, recently purchased 144 pieces of digital land in the Ubuntuland metaverse. MTN is one of the first South African firms to enter the metaverse, according to reports.

MTN now controls 144 plots totaling 12 square metres, according to the Mybroadband report.

MTN’s group executive for marketing, Bernice Samuels, is cited commending the company’s move to the metaverse and describing how it fits into its Ambition 2025 plan. According to the executive,

This is precisely the concept of our Ambition 2025 strategy: harnessing trends that enhance consumers’ digital experiences and engagement. We’ve always been on the cutting edge of technological and digital advancements, and we’re excited about the possibilities the metaverse offers us and our clients.

The mobile network operator went on to say that its presence in the metaverse shows its commitment to African innovation.

MTN will also try to boost its “consumer attraction” through its presence in the metaverse, according to the report. According to the research, this will be accomplished through a series of experiences that combine consumer passion points such as gaming and music.


Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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