Inspired by the metaverse pivot the firm has begun to implement since its name change, Meta is introducing interactive 3D ads to Facebook and Instagram feeds. This is made feasible by a new integration of Meta’s AR (Augmented Reality) publishing library with a Vntana development.
Vntana has integrated 3D advertisements into Meta’s apps
Publishers will be able to use 3D models in their adverts on Meta-owned platforms like Facebook and Instagram. This invention will enable any publisher to integrate these metaverse-inspired adverts in their platforms’ feeds, with users able to interact with the objects. Vntana, a startup that operates as a service provider for other organizations to incorporate their 3D assets in social feeds, revealed the innovation.
Vntana has unique access to Meta’s AR API to connect their services in order to achieve this goal, according to a press statement released by the firm. “3D advertising appear in users’ Facebook and Instagram feeds just like conventional ads, displaying interactive 3D models that users can tap and interact with – moving the object around to examine all angles,” according to the press release.
Monetization of the Metaverse
This innovation could be one of the first revenue tactics on Meta-owned platforms to include metaverse-like characteristics. Ashley Crowder, co-founder and CEO of Vntana, commented on this:
3D and AR technology in online ads is the next frontier for brands looking to connect with the digital consumer and is a great first step into the metaverse.
She went on to say that this release could help to democratize the ad space on these platforms, as more businesses will be able to reach out to potential customers. Customers will also benefit because they will be able to see a more detailed model of these things in a 3D, metaverse-like view.
Meta’s director of Augmented Reality Business Development & Partnerships, Chris Barbour, stated:
3D and AR open a new door of advertising possibilities for retail and e-commerce brands, improving the customer experience from the point of acquisition.
Horizon Worlds, Meta’s main AR software that provides users with a variety of metaverse experiences, is still unmonetized. This technology could be utilized in the future to allow Meta to monetize these locations and integrate adverts from various sponsors.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.