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Mastercard has established a crypto consulting service to encourage cryptocurrency adoption

Mastercard is expanding its payment-focused consulting service to include cryptocurrency. It covers “a wide range of digital currency capabilities, including early-stage education, risk assessments, and bank-wide crypto and NFT strategy development, as well as crypto cards and the design of crypto loyalty programs.”

The Crypto Consulting Service of Mastercard

Mastercard announced the expansion of its payments-focused consulting service on Tuesday. Among the new practices is one devoted to “crypto & digital currencies,” according to the company.

Mastercard’s consulting efforts with banks and merchants cover a range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty program, noting that it is “helping banks navigate the adoption of digital currencies.”

“Mastercard has curated partnerships with digitally native firms that provide best-of-breed cryptocurrencies solutions,” the company added.

Furthermore, the payments company “has assisted fintechs in expanding into new markets by collaborating on go-to-market planning and commercialization strategies.”

Mastercard began accepting cryptocurrency on its network in February of last year. The company is primarily focused on creating products and services centered on cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs).

Mastercard collaborated with cryptocurrency exchange Coinbase in January to make non-fungible tokens (NFTs) more accessible to everyone. Customers will be able to make purchases on Coinbase’s upcoming NFT marketplace using their Mastercard cards.

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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