Royalties from secondary sales will go to the LeBron James Family Foundation, according to the firm.
The Crypto.com exchange has announced an airdrop of its “The Moment of Truth” nonfungible token (NFT) collection, which features Los Angeles Lakers forward LeBron James, to 5,550 viewers of its Super Bowl commercial. Those who discovered and scanned a concealed QR code that appeared 10 seconds into a dialogue between present-day James and his nervous adolescent self were entered to win a limited edition NFT. Instant glimpses of behind-the-scenes moments from the making of the Big Game commercial make up the compilation.
Introducing “The Moment of Truth” NFT Collection featuring @KingJames👑
📩Airdropping to a random selection of sleuths who found the hidden QR code in our Big Game Spot
— Crypto.com (@cryptocom) March 9, 2022
“Sleuths” who scanned a QR code that showed on-screen for a fraction of a second were sent to a “hidden” homepage where they could join up for the Crypto.com NFT platform until the following Friday. A total of 5,550 NFTs will be airdropped for free to lucky fans; the drop will consist of 15 NFTs in three tiers with varied editions.
LeBron James and the LeBron James Family Foundation, or LJFF, teamed up with Crypto.com to work on educational and professional possibilities centered on Web3. The alliance will provide children and families in LeBron James’ hometown of Akron, Ohio with tools and opportunities to learn about blockchain technology and prospective job routes in crypto, according to a release.
“I want to make sure that communities like mine aren’t left behind,” James said, adding that he and Crypto.com “are aligned on the need to educate and support my community with the information and tools they require for inclusion.”
Crypto.com does not sell the airdropped NFTs. The LeBron James Family Foundation will receive 5% of any NFT resales, whether on the Crypto.com NFT platform or on another secondary exchange.
LeBron James is one among Crypto.com’s many celebrity partners, which also includes Matt Damon, whose commercial has been panned. The Angel City Football Club, a women’s sports team headquartered in Los Angeles, has just joined with the exchange.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.