Google Trends shows that in 2022, no one cared about metaverses or NFTs

Since the start of the year, search interest in the primary keywords “metaverse” and “NFT” has continued to decline.

While global search interest in the terms “metaverse” and “NFT” peaked in the final quarter of 2021, Google Trends data indicates that the buzz has subsided as of February 2022.

According to Google Trends, searches for “metaverse” increased in popularity between October and December 2021. However, since the start of 2022, search interest has continued to decline, reaching a 2022 low in March.

Apart from the phrase “metaverse,” data indicates that international searches for “NFT” began declining this year. However, the decline in NFT is more pronounced, having reached record highs in 2021 before plummeting precipitously in the first quarter of 2022.


In the last 12 months, people from Turkey have ranked first in Google Trends’ interest-by-region category for the search “metaverse.” The country tops China and Singapore, which are ranked second and third on the list, respectively. Cyprus and Lebanon are close behind at #4 and #5.

Singapore, on the other hand, has topped the interest-by-region list for the keyword “NFT” for the last 12 months. Hong Kong, China, Canada, and the Philippines are the following countries.

In December, global interest in “NFT” overtook interest in “crypto” for the first time. Additionally, January saw a new all-time high in monthly trading volume on the NFT platform OpenSea. The spike in search volume and trade activity for the phrase indicates that NFTs have now gained popular attention.

The increase of nonfungible tokens (NFT) in 2021 has been ascribed to some of the year’s largest NFT dumps and celebrities who began offering their own collections. Numerous personalities, ranging from renowned rappers like Snoop Dogg to marketing specialists like Gary Vaynerchuk, sparked interest in NFTs last year.

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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