FTX, a cryptocurrency exchange, announced on Monday that it will give away free bitcoin during its upcoming Super Bowl ad on Sunday.
“How much is it?” A million dollars? $1.5 million in value?!!?! “We don’t know yet,” FTX tweeted. “The later our Big Game commercial airs, the more #bitcoin you have a chance to win.” We’ll see you on Sunday!”
FTX will choose four lucky winners, and the amount of bitcoin given away will be determined by Eastern Standard Time. Its commercial will air on NBC on February 3rd, during the second half of the upcoming Super Bowl.
According to the contest’s website, “for example, if it runs at 9:02 EST, we’d give away 9.02 BTC.”
To enter the contest, retweet the pinned tweet on FTX’s official Twitter account between the time the ad airs and 11:59 p.m. EST.
Except for New York residents, the contest is open to all legal U.S. residents over the age of 18. The four winners will be contacted via Twitter direct messages and will be required to open an account with FTX in order to claim their prize.
Last year, Bitcoin-related companies turned to sports in an attempt to gain more mainstream attention for their offerings, a trend that is expected to continue this year.
In June, celebrity couple Tom Brady and Gisele Bündchen acquired an equity stake in FTX as part of a long-term partnership in which both Brady, an NFL star, and Bündchen, a world-renowned supermodel, were to become ambassadors for the cryptocurrency exchange.
Last month, competitor Crypto.com announced a collaboration with NBA superstar LeBron James and his LeBron James Family Foundation (LJFF) to launch a series of educational and job training initiatives centred on Bitcoin, cryptocurrency, and related technologies. In November, the exchange paid more than $700 million to replace Staples as the title sponsor of the arena in downtown Los Angeles, where James and the Los Angeles Lakers play their home games.