Disney Forms a Specialized Metaverse Team to Investigate a ‘New Storytelling Frontier’

Disney has set up a group of senior employees and executives to make sure that its move into the metaverse goes smoothly.

Over the past decade, Mike White has worked for Disney. He will be in charge of a team that includes senior leaders. Reuters and the BBC say they have seen an internal memo from Disney that talks about this.

White has been named Senior Vice President of Next Generation Storytelling and Consumer Experiences by the media, and he will be in charge of developing a consumer experience for the Disney metaverse, they said. “Senior leaders” are said to be on his team. They have been told to “work with Disney’s creative teams.”

Kareem Daniel, the head of Disney Media and Entertainment Distribution, is said to be in charge of it. Josh D’Amaro, the entertainment company’s head of parks, experiences, and products, is also said to be in charge.

This could be a sign that Disney plans to build a real place where people can go to experience its metaverse.

Memo: In the memo, Disney CEO Bob Chapek was quoted as saying that the metaverse was “the next great storytelling frontier” and that it was the “perfect place” to work on “storytelling excellence, innovation, and focusing on our audience.”

He said that “teams across the company” were also “exploring this new canvas,” and that he had been “blown away” by their work so far, adding that he had been “amazed.”

“Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories.”

The move is only the most recent step in Disney’s metaverse shift, though. He said at a quarterly earnings call in November 2021: “In our own Disney Metaverse, we will be able to connect the physical and digital worlds even more closely, allowing us to tell stories that don’t have any boundaries.”

Soon after, it was given a patent in the United States for a “virtual-world simulator in a real-world setting.”

Earlier this month, Disney launched its own Valentine’s Day-themed products, and Fox Business reported that the company was looking for an NFT “expert” manager.

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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