The Cappasity platform will make it simple and quick for retailers to create immersive NFTs. CAPP, the proprietary utility token, will be used to provide NFT services.
Cappasity enables businesses to create and deliver 3D/AR experiences that blur the distinction between online and in-store shopping. It is the first scalable and simple-to-implement solution for large-scale e-commerce projects. It only takes 3 minutes per SKU to create and embed a 3D View (data format developed by Cappasity) in a store. The platform also includes a one-of-a-kind 3D analytics tool based on AI for tracking customer online behaviour and ensuring the best product presentation online. When Cappasity’s clients’ products have interactive 3D images attached to them, they see higher conversion rates (10-30% increase), more time spent on product pages, fewer returns, and fewer customer inquiries.
Cappasity announced last year a global upgrade to its platform dubbed “Metaverse for e-commerce.” AR fitting rooms for brands and stores, virtual showrooms, an immersive content social network, and many other features will be included.
Cappasity is now ready to unveil the first phase of this upgrade: 3D NFT for brands. In March 2022, they plan to launch a demo, followed by a webinar for the e-commerce industry.
What exactly is Cappasity’s immersive 3D NFT? This type of NFT visualisation enables users to interact with digitised items in the same way they would offline, such as rotating them, zooming in, and inspecting the details. In addition, augmented reality and virtual try-on content can be embedded within an NFT. This type of 3D NFT creates a memorable experience that can be used for product presentations, interactive exhibitions, and auction houses.
NFTs are an entirely new way for brands to engage with customers, target a younger, crypto-wealthy generation, and raise brand awareness. This new technology enables retailers to reward loyal customers with NFT airdrops, create a VIP fan base around the brand based on NFT purchases, and sell NFTs that unlock gated content. Dolce & Gabbana, Prada, Clinique, Nike, and Adidas are among the well-known brands that have already launched their first NFT projects. However, technology currently does not allow brands to easily integrate interactive content that their customers can not only view but also interact with.
“The mission of our company is to provide effective solutions that improve item visualisation and blur the line between online and offline.” “We are constantly refining the Cappasity platform and can’t wait for the release of the update that will allow brands to create NFTs with photorealistic item visualisation,” says Cappasity CEO Kosta Popov.
Cappasity is a comprehensive solution for the interactive visualisation of products in 3D, resulting in an immersive e-commerce shopping experience. YSL, LFCorp, Samsonite, ba&sh, Polene, and many more are among Cappasity’s clients. In December 2021, Cappasity 3D/AR content was interacted with by 12.7 million unique visitors, and the Cappasity platform processed 282 million requests from company websites.