They know that the future is digital, but they have a hard time meeting their fans where they are, so that’s another storey.
A market called the nonfungible token (NFT) market has had a big impact on the world we live in. It hasn’t left any industry unaffected, even sports. As a result, digital transformation has been difficult for teams because they don’t have enough in-house resources, don’t get tactical help from experts, and can’t come up with a strategy for multi-layered fan engagement.
As part of a project to learn more about this industry, Cointelegraph talked to Vladimir Liulka, the CEO and co-founder of Blocksport, as well as Mladen Petric, one of the project’s advisers, to find out more.
It’s Vladimir’s job to tell people about the project. He says, “We’re big sports fans.” It is a group of sports fans, as well as people who want to make the world of sports better. In the end, they came up with a “sports tech company that focuses on fun and engaging solutions.” They also came up with “innovative products” that could help sports clubs, teams, or professional athletes “actively engage and monetize their fan communities.” “Tokenization and digitization” are the only ways he can help with an effort that he shares.
As a sports tech expert, Vladimir came up with Blocksport to solve many of the problems that he saw in the industry today. Blocksport was started by Vladimir.
“Clubs, teams, and others that make up the main stakeholders don’t know much about the digital agenda,” says the CEO of the company. But even though they know that the people in their community have become older and stop going to sports games and watching TV, they’re “a little bit afraid” of what the future holds.
When it comes to games and entertainment, “the sports community is looking for new ways to have fun.”
It’s not good that clubs don’t know how to respond, and even if they do, they don’t have the skills to do so. During the new digital age, Blocksport is a good partner because it fills in this gap for people. Pandemic and post-pandemic times, when “clubs have lost a lot of people and money,” are even more likely to start this trend.
Ecosystems are made up of three main parts.
Blocksport is a strategic technology partner for clubs, teams, and athletes who want to reach new audiences and make money from them. They use NFTs, fan tokens, and GameFi to help them do this.
Vladimir Liulka says that “Blocksport decided to build a platform where NFTs, fan tokens, and GameFi could meet.” However, unlike markets like OpenSea, all new releases are sports-themed.
In practise, the Blocksport team helps partners and clubs with “end-to-end delivery of NFTs,” which includes a description of the value they add, a strategy for delivering content, and ways to get the word out about them.
However, NFTs are just one part of the platform. Fan token launchpad is next to them. Vladimir says it gives clubs “direct control” and allows them to “integrate with their storey” and share it with “real fans.”
Vladimir talks about the third piece, GameFi, which allows fans to “not just own an NFT from their favourite team or idol,” but also “allow them to earn some money” by betting and playing different NFT games. There will be several centralized exchanges (CEXs) and decentralized exchanges (DEXs) that will list the Blocksport token (BSPT) at the end of February. The ecosystem is said to be run by the BSPT token (DEXs).
CEO: “We are paying a lot of attention to and investing a lot of time and attention into GameFi components,” he says. “We want to offer more NFT pools and games,” he says.
The clubs, teams, and athletes will be able to get even closer to their fans through the internet. This will make them even more popular.
Athlete’s point of view:
Former Croatian football forward and striker Mladen Petric says the project is a great way to stay in touch with your fans, even if you’ve been out of work for a long time like he has.
The number of people who want to get in touch with me through social media and other ways, like letters, is amazing. He says that now, with Blocksport, “active and retired athletes can still have a group with their fans.”
Mladen then talks about how much he admires Vladimir and the rest of the Blocksport team for their dedication and passion for making the sports world a better place to play.
All of this comes down to how well people work together.
There have been a lot of projects going on, which has made a lot of people feel more connected to each other. The sports industry is one of them, especially with the idea of the “metaverse.”
First, Vladimir talks about the metaverse as “a place where fans can interact directly with their favorite players or teams in real-time in a single digital space.” The metaverse is on Blocksport’s long-term plan.
That “next level” is now being thought about by Blocksport’s team, which has worked on the foundation for two years now. Vladimir paints a picture of going to a football game, where people can put on their VR glasses and feel like they’re there. To get to know the players better, they’ll be able to do it from the comfort of their own home, with a beer in hand and VR glasses over their eyes.
A lot of time will be spent in 2022 teaching the community about these opportunities for fan engagement and NTFs, so they can enjoy the metaverse when it comes.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.